Apple Inc.

AAPL ·Technology, Computer Hardware, United States

Fair Price / Book

Mainly for financial asset-heavy businesses (banks, insurers, etc). Not typically useful for non-financial companies.

Normalized ROE (%) Cost of Equity (%) Market Price ($)

Fair P/B —

Current Price / Book —

Formula: Fair P/B = Normalized ROE ÷ Cost of Equity

When you combine ignorance and leverage, you get some pretty interesting results.