Amazon.com, Inc.
As of Fiscal Year 2025 (ended December 31, 2025)
Key KPIs at a Glance
| Metric | Value |
|---|---|
| Total net sales (FY2025) | $716.9 billion, up 12% year-over-year |
| AWS operating income (FY2025) | $45.6 billion, up from $39.8 billion in FY2024 |
| Advertising revenue (FY2025) | $68 billion, up 22% year-over-year (Q4 2025 earnings release) |
| Free cash flow (FY2025) | $11.2 billion, down from $38.2 billion in FY2024 (driven by a $50.7 billion increase in capital expenditures, primarily AI infrastructure) |
| Employees (as of December 31, 2025) | approximately 1.576 million, up 1% year-over-year |
| US Amazon Prime members | approximately 201 million (CIRP estimate, December 2025 quarter -- counts individual shoppers, not household subscriptions; not an Amazon-disclosed figure) |
| Planned 2026 capital expenditures | approximately $200 billion (company guidance, Q4 2025 earnings call) |
Sources: Segment revenue and operating income figures are from Amazon's Q4/FY2025 earnings release (reported February 2026). AWS's global cloud infrastructure market share is a third-party estimate (Synergy Research Group), not Amazon-reported. Amazon's US e-commerce share is a third-party estimate (eMarketer, 2024 -- the most recent figure from a source Amazon does not itself confirm), and the US Prime membership count is a third-party estimate (Consumer Intelligence Research Partners, CIRP) rather than an Amazon-disclosed figure -- Amazon has not disclosed an updated global Prime membership count since April 2021. Amazon does not separately break out revenue by geographic region beyond its North America/International segments, so no separate "Revenue by Geography" widget is shown here (that split is effectively what the Revenue by Segment pie already shows).